Originally posted in IFMA’s FMJ Magazine

by Marc Margulies, Margulies Perruzzi, and John Civello, PTC

New technologies are disrupting traditional ways of working and standard concepts of workplace design and facility management. These so-called “disruptive technologies” for real estate and facility management functions offer opportunities to fundamentally change the workplace paradigm in three primary categories: real estate transactions, property ownership and tenant/workplace occupancy.

While each category provides distinct benefits that facilitate better interaction and more efficient management, tenant/workplace occupancy is the ultimate market driver because tenant users create demand for real estate product in the marketplace. A better understanding for the implications of these disruptive technologies can help building owners construct more cost-effective buildings and help facility managers improve efficiency and service levels for a wide range of facility management functions.

The shifting workplace — and workstyle According to a survey by Herman Miller, 40 percent of workstations are occupied less than half of the time, and private offices are on average occupied only 25 percent of the time. Corporate real estate executives and facility managers are coming to realize what an enormous waste of resources this represents — one that feels increasingly jarring as we move toward a more shared economy. Many companies are shifting their workplace from fully assigned seating to free address space allocation for activity-based work.

THE SHIFTING WORKPLACE — AND WORKSTYLE
According to a survey by Herman Miller, 40 percent of workstations are occupied less than half of the time, and private offices are on average occupied only 25 percent of the time. Corporate real estate executives and facility managers are coming to realize what an enormous waste of resources this represents — one that feels increasingly jarring as we move toward a more shared economy. Many companies are shifting their workplace from fully assigned seating to free address space allocation for activity-based work.

For workers who are not devoted to one focused task all day long, the free address concept allows them to choose where they want to sit based on their daily or hourly task, who they need to collaborate with or what other adjacencies are important to their productivity. Remote working has also become ubiquitous as many companies develop remote working policies to help attract and retain talent. The trend toward open-plan offices, collaborative work and remote work is thus driving the use of disruptive technologies to maximize workplace utilization, increase productivity and communicate with staff to improve employee satisfaction.

Managing such a dynamic office environment — one that must be highly flexible and responsive — is only possible via a software support platform that is both simple to use and portable, and those technology systems now exist. The world of IoT (Internet of Things) has enabled an increasingly robust interaction between the interior environment and its occupants. Sensors installed in office spaces, light fixtures, workstations, HVAC equipment, hardware and audiovisual equipment facilitate the ability to gather data on activity, light levels, vacancy, temperature, security and media interface. With the data comes the ability to understand patterns and using that data to improve facility and productivity outcomes.

DISRUPTIVE TECHNOLOGIES DO IT ALL… EXCEPT THE WORK
Myriad disruptive technologies can provide facility managers with aggregated data across the office to analyze trends, optimize building performance and reduce operational costs. Some systems known as “people analytics programs” gather data by tracking how and where workers engage each other, highlighting patterns of interaction and providing information to plan for the most effective strategic adjacencies. Some options include:

  • According to National Grid, 35 to 45 percent of an office building’s energy cost is due to lighting; the potential to save energy and money by turning off unnecessary lights is enormous. New lighting control technology is moving beyond just code-mandated occupancy sensors in offices in favor of control systems that dynamically modify the light fixtures in open-office areas too. These more refined applications allow users to adjust LED light levels in their work areas to individual preferences.
  • User comfort is always a priority for building managers. One person’s hot is another person’s cold. New energy management technologies now allow for more efficient heating and cooling, and customized area controls are becoming more common. CrowdComfort, for example, addresses user comfort and organizational communication by allowing individuals to use their smartphones to communicate with building management directly, facilitating micro-adjustment of systems to user preference, as well as smooth dialogue with building engineers.
  • Security is of global concern, for reasons related to life and physical property and safety, as well as protection of intellectual property. Building reception desk greeters have become security guards, and front doors have become entry gates. At the tenant level, smartphones can now be readily programmed with owner identification. Mobile access control has the advantage of simplified and centralized credential management and offers the benefit of full data gathering and analysis. Knowing who and when users enter and leave a building facilitates a better understanding of how much space is really needed. An increasingly mobile workforce does not operate according to a traditional 9-5 schedule; thus, the amount and location of required space must be more deeply scrutinized.
  • AV systems have become the mainstay of collaboration. Few meetings in the knowledge economy are conducted without technology support, and screen sharing has become universal. Confirmation that the right AV is available for the meeting size and purpose is one of the functions of companies like TEEM (recently purchased by WeWork), a software that not only schedules rooms and equipment, but simplifies the sharing and display of information.
  • Finally, there are applications that interface with services and vendors inside and outside the office building itself. Corporate cafeterias now support the ability to order food via an app, either for individuals or catered groups, in advance of the rush-hour pickup. Many new dining facilities offer state-ofthe-art software capabilities for viewing and ordering customized selections from any of the variety of their culinary options. Other services ready to ride this technology wave may include dry cleaning, health and wellness services, day care scheduling and access to other amenities.

CASE STUDY: PTC’S NEW GLOBAL HEADQUARTERS
PTC, a global provider of technology that transforms how companies design, manufacture, operate and service things in a smart connected world, recently relocated its global headquarters from suburban Needham, Massachusetts, USA, to a new 17-story, 400,000 square-foot office tower in Boston’s Seaport District. PTC’s vision for future growth drove a business transformation for its new 250,000 square-foot, technology-rich headquarters and a dramatic shift to a new way of working with an activity-based, open-office and free address concept for the workspace. PTC’s three project goals for its new headquarters were to: elevate the PTC brand and profile of the company; deliver space that attracts and inspires talent and taps the potential of its urban setting; and create a world-class technology experience for customers.

While PTC management was embracing the new changes to come, it recognized that moving to the Seaport District represented a major shift for the company’s workplace and workstyle, most notably:

  • Suburban location to urban hub;
  • Three-story horizontal campus to nine-story vertical workplace;
  • Private offices and workstations to an open office plan;
  • Assigned seating to 100 percent free address.

PTC’s previous office planning model was dated, cramped and did not allow for cross-pollination of departments. Of the 1,000 employees in headquarters, 40 percent worked in private offices and 60 percent in workstations that limited interaction. Conference rooms were mismatched to size and function. Based on facility data, the office had just 65 percent utilization on any given day and 40 percent attendance ratio on average, necessitating the rollout of a remote work policy. In sum, PTC’s former space was sub-optimal for how it needed to work.

To address these challenges and improve workflow, PTC collaborated with architecture firm Margulies Perruzzi (MP) and the Boston office of project management firm Cresa to devise a workplace strategy that embraced an open, activity-based workplace design with an abundance of technology. The free address model facilitates accidental collisions among employees and creates opportunities for interaction across departments. PTC’s transformational new headquarters reduced from 321,000 square feet to 200,000 square feet overall and 321 square feet to 196 square feet per person.

EVALUATING DISRUPTIVE TECHNOLOGIES WITH MIT CENTER FOR REAL ESTATE
As with any new facility where a new workplace paradigm presents a major shift for its occupants, PTC’s goal was to implement facility management and employee productivity technologies that would facilitate input from their 1,000 employees in the 250,000 square-foot workspace, ensuring the new facility works properly as designed, gathering facility data in order to maximize space utilization and identifying employee concerns to respond in a timely fashion.

As part of the design of a new physical work environment, PTC recognized the opportunity to meld its role as an innovator in software for product design, IoT, and Augmented and Virtual Reality (AR/VR) to make its headquarters a global model for excellence in the use of disruptive workplace technology. The task? Evaluating the most appropriate workplace and facility/real estate management technology in an industry known for lightning-speed evolution.

To assist PTC and MP with evaluating the most appropriate technology options, the MIT Center for Real Estate (MIT/ CRE) was engaged as a research collaborator in the use of disruptive technologies. With a strong background in understanding disruptive technologies, MIT/CRE was well-positioned to help facilitate a conversation about the goals, opportunities, challenges and processes for a variety of potential technological directions.

The day-long workshop led by MIT/ CRE’s Innovation Lab helped the team define the technology landscape and curate the building technology stack. Discussions included how to work differently, engage the community, provide smart green spaces, use technology to improve commuter and visitor experiences, and integrate technology solutions into PTC’s platforms. After a collaborative team process, MIT/CRE provided recommendations and a roadmap for researching and evaluating disruptive technologies to incorporate into PTC’s state-of-the-art headquarters.

The selected technologies measure space utilization and heavy-use patterns in real-time and provide PTC’s facility managers with aggregated data across the office to analyze trends and adjust space allocations, optimize building performance and reduce operational costs. These technologies included:

  • CrowdComfort crowdsources occupant and building information to improve efficiency and service levels for a variety of functions, from climate control, lighting and acoustics issues to maintenance, audiovisual needs and space utilization. The CrowdComfort mobile application delivers an employee-driven data set, including geo-location and photo evidence, that facility managers can analyze to make informed maintenance decisions, saving time and money.
  • Steelcase’s Room Wizard and Workplace Advisor help to maximize productivity, collaboration and space utilization. With sensors installed in all workstations and conference rooms, facility managers will be able to identify areas of heavy utilization and communicate with users how to change meeting schedules to avoid congestion or modify facilities to meet the need. The software can be accessed by users remotely via their mobile devices to book collaboration space, and facility managers can measure heavy-use patterns in real-time, anticipating pressure on the space before it becomes critical.

REAL-TIME RESULTS
Perhaps the most interesting lesson from the adoption of these dramatically impactful technologies is that new management practices and skills are necessary to interpret and respond to the plethora of data. For example, anecdotal reaction soon after move-in was that there were not enough desks available to meet demand. Sensor data, however, showed only 65 percent occupancy. Upon visual inspection, it became clear that users were leaving their personal possessions (laptops, coats, shoes, etc.) at workstations even if they were in meetings elsewhere. When the policy on using and vacating workstations was clarified, the problem went away.

The feedback through CrowdComfort has been voluminous. Just the newfound ability to easily comment has encouraged thousands of comments about the interior environment. This has allowed PTC to categorize issues and bundle them for efficient response and brought to their attention to seemingly small issues that can be easily addressed to increase staff satisfaction. It is clear that these new tools have radically changed how PTC operates its workplace. PTC’s facility management team itself has noted that it cannot imagine trying to manage a workplace this dynamic without these tools.

As companies seek to offer highly personalized employee interactivity within the work environment, it is essential that facility managers research and evaluate the most appropriate workplace management technologies for their facilities.

EARLY BENCHMARKS
PTC is employing disruptive technologies to evaluate and manage the effectiveness of their new workplace strategy. Even in the first few weeks of occupancy, the benefits are being realized. For example, PTC’s new headquarters uses a 100 percent free address workspace model, a big change from the assigned seating in their previous Needham, Massachusetts, office. In addition, just 750 seats were provided for the 1,000 employees, with ancillary seating in collaboration areas to accommodate peak attendance.

Shortly after moving in, one group indicated that they were running out of space. The facility management team was able to leverage the data collected from Steelcase’s Workplace Advisor reports to determine that the group’s portion of the floor had consistent vacancies. The issue was with employees not following policy regarding claiming workspace overnight or during meetings.

Similarly, another group reported a lack of meeting spaces on their floor. In this case, facility management determined that employees were reserving rooms and never using them. While the rooms were automatically released after a few minutes of not being occupied, the facility management team was able to take the extra step of addressing these specific individuals, requesting they omit unnecessary meetings from their scheduling systems to make them available in advance to others.

 

Originally posted in Medical Construction & Design Magazine

A renovation was recently completed for MelroseWakefield Hospital’s central sterile processing department. Located in Massachusetts, the renovation involved modernizing HVAC and sterilization equipment. The project team included Columbia Construction Company and Margulies Perruzzi. Multiple phases were developed and sequenced using Lean planning to maintain operations, avoid renovating and area twice, control costs and shorten the construction schedule. The project required air quality monitoring, humidity and pressure differential monitoring throughout construction to ensure the active operations of the department were never compromised and that FGI Guidelines were adhered. To ensure regular contact between the client and all team members, a communication strategy was developed for daily monitoring, response to system alerts and tracking documentation and reporting.

Originally published Fujifilm’s website

Lexington, Mass., July 10, 2019FUJIFILM Medical Systems U.S.A., Inc., a leading provider of diagnostic imaging, endoscopic imaging and medical informatics solutions, and FUJIFILM New Development, U.S.A., Inc., an innovative provider of minimally invasive surgical solutions, announced today they have opened the doors to their new company headquarters in Lexington, Massachusetts, a Boston suburb, one of the largest medical device and healthcare hubs in the United States. The modern, state-of-the-art, 28,000 square foot facility will play host to customers, partners and global colleagues while inspiring collaboration among Fujifilm employees.

“Placing our healthcare resources under one roof was a strategic move to foster close collaboration across various business units and enable us to improve the customer experience,” said Takaaki Ueda, President and Chief Executive Officer, FUJIFILM Medical Systems U.S.A., Inc. and FUJIFILM New Development, U.S.A., Inc. “This kind of collaboration is what spurs innovation and fuels our efforts to bring unparalleled new technologies to market and address pressing clinical and business needs while raising the standard of care and improving patient outcomes.”

The move signifies a major strategic step in Fujifilm’s long-term plan to further advance its leadership position in medical device and IT industries as well as the healthcare field at large.

The relocation also marks the first time Fujifilm’s various healthcare groups—computed tomography, digital radiography, women’s health, endoscopy, minimally invasive surgery, and medical IT—will be headquartered in a single location.

Located within the new company headquarters is the Fujifilm Healthcare Customer Experience Center, which showcases the power of Fujifilm’s integrated, comprehensive portfolio and its legacy of healthcare innovations and trailblazing “firsts”—all in one physical setting. The interactive space will offer product demonstrations, trainings and educational offerings for customers, employees and partners.

“At Fujifilm we are focused on the complete spectrum of healthcare, developing groundbreaking solutions that address the entire continuum of care—prevention, diagnosis and treatment,” said Jason Heim, Vice President, FUJIFILM Medical Systems U.S.A., Inc. “With collaboration at the forefront of all of our initiatives, we look forward to having a central location to more closely connect with our customers, other industry leaders, and importantly, one another.”

To commemorate the relocation, today Fujifilm is hosting its grand opening ribbon cutting ceremonyin its Fujifilm Healthcare Customer Experience Center. This event will signify this strategic milestone which brings Fujifilm’s various healthcare businesses under the same collaborative roof.

In addition to the company headquarters, FUJIFILM Medical Systems U.S.A., Inc. will still hold satellite offices in Morrisville, North Carolina, Milwaukee, Wisconsin, Valhalla, New York and Wayne, New Jersey. As of April 2019, FUJIFILM Medical Systems U.S.A., Inc. no longer has offices in Stamford, Connecticut.

For more information please visit www.fujimed.com and www.fujifilmmis.com

For the past month we have been working on our Magis Puppy – Sprinkles of Hope. The design inspiration behind our pup was to bring awareness to Cancer research. We used ribbons that represent all 26 different types of cancer, as recognized by the American Cancer Society. Since the purpose of the Magis Puppy Design Challenge is to raise donations for the Children’s Hospital Arts Program this year, our team wanted to create a playful puppy that represented a worthy cause.

Originally posted at Building Design + Construction Magazine

For its new headquarters, PTC, a market leader in Internet of Things and augmented reality systems, took an 18½-year lease on the top nine floors of the 17-story, 400,000-sf 121 Seaport building in Boston. The company’s goal for the elaborate fitout of that 250,000-sf space was to “make its headquarters a global model for excellence in the use of workplace technology.”

End-to-end collaboration between PTC and its Building Team was instrumental in achieving that goal. It started several months before construction began when project architect Margulies Perruzzi Architects (MPA) conducted visioning and commissioning sessions with PTC and its owner’s representative, Cresa. The client also engaged the MIT Center for Real Estate to evaluate the most appropriate technology options for the project.

Because PTC’s new headquarters would be 100% unassigned seating, the Building Team constructed 5,000-sf mockups of the proposed office spaces at PTC’s old headquarters in Needham, Mass., to show employees how the new workspaces would feel and function.

PTC began its fitout even as 121 Seaport was still under construction, so the Building Team had to maintain close coordination with the core-and-shell GC, Skanska Development. This resulted in modifications of some of the fitout’s mechanical design. MPA also chose flooring materials better able to accommodate moisture from recently poured concrete slabs.

To facilitate the project’s fast-track scheduling, PTC, Cresa, MPA, and the fitout project’s GC, Gilbane Building Company, signed a “Partnership Charter” that laid out the project’s goals, identified its chain of command, and specified its achievement metrics.

To address the elliptical shape of 121 Seaport, which was designed by CBT Architects, MPA created a “radial design” of the workspaces and lounges to align with the building’s oval shape. (The Building Team referred to the office design as “the yolk.”) Early subcontractor involvement was critical for the design and installation of curved glass interior walls and, especially, lighting fixtures that became a signature component of this fitout.

The new headquarters includes more than 200 technology-enabled collaboration and huddle rooms. Each of the nine floors has a space known as The Hive, which offers employees diverse experiences for casual meetings, socialization, and quiet time. Each Hive has a different “personality,” with soft seating, high-top tables, accent lighting, vending machines, and large flat-screen TVs that provide news feeds about local community events, weather information, and PTC employee and office highlights. Employees seeking privacy can schedule time in soundproof  “phone booths.”

The company’s 16th-floor boardroom features a table made out of wood from a shipwreck that was discovered during 121 Seaport’s construction.

But it is on the 17th floor that this fitout really shines, starting with an elevator lobby whose dynamic LED lighting immediately grabs visitors’ attention. The lobby leads to PTC’s Corporate Experience Center (CXC), a showcase for the company’s smart technology, such as its ThinkWorx IOT and Vuforia AR platforms. The CXC has more than 20 exhibit pods that tell stories about PTC’s products and applications. Each pod has its own conference room.

The CXC includes X-Factory, a replica of a factory floor complete with a viewing platform and industrial ambience, and a Reality Lab for testing and demonstrating up and coming technologies. Each of these spaces is interactive.

Facing the CXC on the other side of the 17th floor is a large café, The Common, which serves as a multipurpose space with lots of seating that can be used for company presentations and events. The Common offers catering space, a kitchen area, state-of-the-art A/V, and a high-end sound system.

The Common is connected to the building’s landscaped roof deck by a large, curved steel and glass stair with a glass headhouse.

PTC and MPA jointly evaluated the use of disruptive workspace technologies for gathering facility data to measure space utilization and heavy-use patterns in real time. The software used included CrowdComfort, which assesses occupant comfort; Steelcase’s Room Wizard, for conference-room scheduling; and Workplace Advisor, which measures the effectiveness of workspaces.

Building Team — Submitting firm Margulies Peruzzi Architects (architect), Client PTC, Owner’s project manager Cresa, MEP/FP/IT/security design BALA Consulting Engineers, SE McNamara Salvia Structural Engineers, Building envelope engineer Simpson Gumpertz & Heger, Landscape architect CRIA/IBI Group, Lighting design Sladen Feinstein Integrated Lighting, AV systems Communications Design Associates, Acoustical design Acentech, Exhibit design consultant Amaze, Design branding/graphics 96pt., Commissioning Fitzemeyer & Tocci Associates, Code consultant AKF Group, GC (interior fitout) Gilbane Building Company

General information — Size 250,000 sf, Construction cost Withheld at owner’s request, Construction time May 2018 to January 2019, Delivery method Design-bid-build

-by Jason Costello, AIA, EDAC, LEED AP and John Fowler, AIA, EDAC, LEED AP

According to the National Institute of Mental Health, behavioral and mental health (BMH) conditions affect one in five adults in the United States each year, yet only 41% of adults in the U.S. with a mental health condition received mental health services in the past year. As the stigma of mental illness begins to lessen, the need for access to behavioral healthcare treatment will only continue to grow. Recognizing that often outpatient behavioral health facilities are not medical facilities, and shouldn’t be designed as such, healthcare designers are designing therapeutic environments that ensure patient safety and promote psychological wellness and healing.

Research and emerging evidence compiled by The Center for Health Design suggests that certain design features are important for BMH treatment facilities and can relieve stress, create calm, and facilitate healing. Behavioral healthcare settings today often feature a comfortable, home-like environment with access to daylight and views of nature, enhanced noise control and visual privacy, and supportive spaces that promote patient security, autonomy, and positive distraction. BMH facilities are also being designed with efficient floor plans, multi-functional spaces, and alternative workplace designs to improve space utilization and reduce waste.

The design of the built environment can impact a patient’s real and perceived quality of care. A study in the Journal of Environmental Psychology found that the design and conditions in doctors’ waiting rooms influenced perceptions of the quality of care delivered by the doctors associated with those spaces. In behavioral health facilities, natural materials and daylighting are used to offer a calming, hospitality-feel to the reception area. If a clinical program requires security, it is often provided by plain-clothes officers with a dual job function to promote a more welcoming environment from the moment patients enter the clinic.

The programming of a behavioral health facility centers around consult rooms, the primary clinical spaces of an outpatient care environment. Their design should create a neutral, residential look while utilizing commercial materials and products. Details are subtle yet critical, such as no-trip area rugs and comfortable chairs. The selection of carpet and luxury vinyl tile (LVT) surround supports the look of a living room but with a level walking surface suitable for a healthcare environment. Visual privacy may be controlled by motorized shades that limit visibility yet allow daylight to enter the space. Sound masking solutions should be implemented to protect patient confidentiality.

Some facilities are deviating from the private office model in favor of a free address, open work setting with unassigned and shared therapy spaces. This planning model is more efficient for clinics whose providers see patients at multiple locations, leaving their vacant offices unusable to others. The integration of room scheduling software, online for clinicians and at digital signs strategically located at consult room entries, can help to improve space utilization and room booking for clinicians in a free address workplace.

Group therapy is a key programmatic element in today’s behavioral health treatment plans, but can be underutilized in an outpatient program. Facilities should be designed for multi-use flexibility to improve space utilization. Moveable partitions between large group therapy rooms can enable configuration for a variety of additional uses, as long as acoustical privacy at the partition (particularly above ceiling) is addressed to ensure HIPPA compliance for speech privacy.

Behavioral healthcare is shifting toward treatment of the whole person as clinicians recognize that exercise and nutrition are key contributors to mental wellness. Facilities are expanding their program offerings by adding nontraditional treatment spaces for fitness, yoga, meditation, and art/music therapies and demonstration kitchens to teach dietary health and wellness. These activities may require dedicated spaces or share multipurpose rooms. Defining these space requirements early in the design process is important to reduce the sound and vibration impact on adjacent patient and staff areas.

With an increased focus on overall wellness in behavioral healthcare as well as emerging approaches to treatment, BMH facilities require a clear clinical vision for today and a flexible design for change in the future.

Originally appeared in TechTarget’s SearchHRSoftware

PTC’s entire image is built around practical applications of bleeding-edge technology. The maker of computer-aided design software and related tools for manufacturers was early to catch the IoT wave and more recently moved into virtual and augmented reality. Its website is chockablock with gorgeous 3D images of spacecraft, colorful cutouts of jet engines and shots of fit models staring intently at screens.

So, it’s not surprising that, when PTC relocated its headquarters from the Route 128 suburb of Needham, Mass., to a 17-story, elliptical glass high-rise in Boston’s booming Seaport District, it executed a digital workplace strategy that resulted in an office packed with eye-popping digital imagery, networked IoT sensors and sleek furniture — capped by a museumlike corporate experience center and employee cafe on the top floor. “They really viewed this move as very transformational for them,” said Tim Bailey, lead architect on the project and associate partner at Margulies Perruzzi, a Boston architectural and interior design firm. “They really wanted to show that they’re leaders in the technology that they produce.”PTC executives also saw the move as essential in attracting younger talent that tilts toward an urban lifestyle. In addition, it was a chance to reset the corporate culture and inspire employees to greater creativity with an open-office, activity-based design that offers a variety of workspaces for people to work individually or in groups.

While the still trendy open-office idea has been around for a while, the new PTC headquarters takes it a huge step further with a radical departure from walled offices and cubicles: 100% unassigned, or “free address,” seating. Workers have assigned floors and departmental “neighborhoods,” but when they arrive there, they check a wall monitor displaying Steelcase Live Map software to find open seats. Employees get a backpack and an assigned locker to leave their things and grab a wireless keyboard and mouse before heading to a workstation.

Moving from a suburban campus on a pond next to the Charles River to the hottest neighborhood in one of America’s most congested cities, plus the unassigned seating, required the 1,000 PTC employees in the headquarters to accept two major changes in their lives. PTC HR aimed to help employees adapt with a yearlong change management program that continues well past the Jan. 22 move-in day.

A moving employee experience

Facilitating the move to Boston was HR’s initial priority, according to Kathy Cullen-Cote, executive vice president and chief HR officer. “Even myself, when they first told me that we were going to be moving to Boston, I resisted,” Cullen-Cote said. “I think that’s important, as I rolled out the program, to remember that I felt some resistance.”Frequent communication was “a huge piece in the success,” she said. There were weekly newsletters about the Seaport move, and each month, one of the weekly socials was dedicated to answering questions. Rosa Mexicano, a restaurant in the Seaport, catered food, and WageWorks explained the commuting benefits PTC would provide. (It reimburses half the expense and hires a ferry to short-circuit traffic between a commuter rail station and the Seaport).

Glint pulse surveys provided managers and HR near-instant feedback about the move. Some employees were initially angry because they felt something was being taken away from them, according to Colleen Simonelli, vice president of diversity, inclusion and organizational development. “We wanted to get a sense of, post-move, how people were feeling,” she said. “We did a survey a couple of weeks after the move, and the results were positive.”Employees were asked to volunteer as Seaport champions, and a core team provided a way to give feedback to peers instead of escalating it to a boss. “We have very active employee resource groups here, and they’re very generous in volunteering in helping to shape our culture,” Simonelli said. A pre-move party was held in the new office. “We were trying to prepare everyone, get them excited [and] get their hearts and minds around what this would actually mean,” said Diane Young, senior director of global benefits and employee programs.On moving day, champions handed employees information packets and led them to their neighborhoods. “We had hundreds of people helping to support this,” Simonelli said. “It was really special. We had City Year volunteers that, when you walked into the building, they would cheer you. Imagine that you’ve just taken your new commute, you arrived at your new office, and you walk in, and there are 25 people clapping and cheering you on.”The long day ended with an after-party at a nearby Kings bowling alley. Change management “was really such a big piece of it — that did take a lot of time,” Young said. “Going into the project, you’re focused [more on] the tactical [part] of planning the move, picking the furniture, the design and all that, but the employee impact is really, really important. I can’t stress enough how much time should go into that.”

Acclimating to unassigned seating

Despite the disruption of the move, “there was probably the most noise around the open-office concept,” Cullen-Cote said. In Needham, most engineers had their own office, but at 121 Seaport Blvd., none of them would.

“In the first couple of days, it’s uncomfortable because, instead of going to your desk that you’ve gone to for however long, now, you have to go and find a locker and put your things down, and then you have to choose a desk,” she said. “Where are your friends sitting? What if I want to stand versus sit? What if I want two monitors, but there are no more seats with two monitors?”

A lot of thought went into choosing the best ratio between open seats and enclosed spaces, according to John Civello, vice president of corporate real estate and workplace. “We heard a lot of pushback immediately about how ‘it will be awful. I’ll never be able to find a place to have a private call,'” he said. “People have heard all the negative stuff about open plan and all the nightmare scenarios where a company would build out 100 seats and two huddle [small meeting] rooms.”

To avoid such horror stories, a typical floor in the new headquarters has one enclosed space for every four tables. “We really went over and above to make sure that we had enough of these private spaces that people could use when they needed to,” Civello said. “We haven’t really eclipsed 50% to 55% utilization on a given day. So, there’s plenty of private space for people.” PTC occupies nine of the 17 floors, and its lease guarantees room to expand.

Bailey said his firm used metrics from past projects to strike the right balance and asked employees how often they collaborate and make private calls. The 100% unassigned seating also forced a rethinking of the usual rules about the space needed for each person. One conclusion was that there should be a huddle room for every 20 people. “They had very private, siloed spaces in Needham,” he said. “We ended up bumping up the number of private spaces a little bit, just to offset that drastic change.”

“The tricky thing is, because they are 100% unassigned, we’re basically designing a space that can satisfy all of the departments,” Bailey said. “Some departments like legal and HR need more private space.”

To familiarize employees with the new work environment, HR ran discussion sessions and learning labs. Local office designer Red Thread, an authorized supplier of the furniture and audiovisual (AV) equipment maker Steelcase, set up furniture in Needham for workers to try. They could book a huddle room — affectionately renamed “cuddle rooms” — or use a “phone booth” to make a call. They could rate the spaces on CrowdComfort online software. Employees were also given the chance to name kitchen areas, called “hives.”

Digital workplace strategy for global collaboration

The building is outfitted with products from PTC customers, making the vendor’s industrial design and IoT tools the foundation of its digital workplace strategy. Steelcase used Creo 3D computer-aided design software to design the furniture, for example, and the building controls are from Schneider Electric, an early user of PTC’s ThingWorx IoT platform.

Employees experience the digital workplace strategy as soon as they enter the ground floor. Otis Elevator Co. control panels require riders to press the floor icon three times if three people are going to the same destination and then scan their badge. Algorithms assign cars to meet demand in the most efficient way. Later this year, a Steelcase Live Map smartphone app will let workers spot open seats before they reach their floor.

Another Steelcase program, RoomWizard, enables reserving of meeting rooms. Heat sensors and motion detectors can tell when reserved rooms and workstations are unoccupied, and after a few minutes, Live Map will make them available. Aruba wireless access points provide Wi-Fi — and, soon, beacons for proximity awareness and wireless apps — atop a Cisco network backbone. Cloud telephony from Boston-based Fuze connects voice over IP on smartphones and PCs to the standard telephone lines in conference rooms. Every workstation has dual monitors that remember user settings, and most conference rooms have Cisco WebEx whiteboards.

A really cool place

Civello expressed amazement at how the planning and plug-and-play technology made for a speedy move. “That afternoon, in my floor, everybody was working. I’ve been in this business for 25 years, and when you do a move like this or a corporate headquarters, it usually takes five days for people to unpack and set their PC up. With this move, people just showed up with a backpack, plugged in and went to work.”

Young said the unassigned seating has fostered collaboration. “People are just walking over and getting things done very quickly. They’re talking, meeting. It’s formal and informal,” she said. “It’s just a much more collaborative workspace than it ever was before.”

For Cullen-Cote, “the environment is so energized. It’s just bright and shiny, and people are smiling more.” One employee described it to her this way: “It’s like getting a new job in a really cool place and bringing all your friends with you.”