Design strategy creates upscale and amenity-rich Class A office building in Boston suburb

BOSTON – May 17, 2016 – Margulies Perruzzi Architects (MPA), one of Boston’s most innovative architectural and interior design firms, announced that it has been selected to revitalize and reposition UPLAND in Norwood, Massachusetts for Campanelli, a full-service commercial real estate development, acquisition and construction management company. Campanelli engaged MPA to work with their design, leasing and construction teams to develop a comprehensive strategy for improvements to the 193,000 SF Class A office building that was formerly known as Upland Woods Building 100.

“You can count on one hand the number of options of brand-new Class A product currently available in the Route 128 South market. We will be best option in this submarket and provide great value for companies being priced out of the Burlington/Waltham area,” explained Steve Murphy, partner and principal of acquisitions at Campanelli. “Leveraging our successful partnership from the similar repositioning of three buildings at Heritage Landing in North Quincy, MPA worked collaboratively with us to significantly transform UPLAND and give it a strong position in the Route 128 South market.”

MPA and Campanelli started the design process with a careful analysis of market demand in order to design a uniquely attractive asset that appeals to both established and growing companies. Inside, MPA created a dramatic amenity street that connects the new east and west entries and offers all tenants access to the new, two-story sky lit atrium. This central street with storefront-style tenant entrances is dotted with impromptu gathering spaces to create community for tenants. UPLAND’s large floor plates and exposed high ceilings provide tenants with open, flexible and brightly lit spaces and accommodate companies starting at 11,000 SF. Multiple new exterior entrances provide convenient access to parking, and new landscaped areas offer tenants seating space for outdoor meetings. A former Polaroid manufacturing center, UPLAND’s dramatic revitalization includes a new full-service café, a best-in-market fitness center with a virtual ride instruction spin studio, conference facilities, and a gaming area with foosball, ping pong tables and shuffleboard.

Located directly off I-95, UPLAND is at the epicenter of the region’s leading amenity hubs, including Legacy Place and University Station. A true live-work-play environment, the campus includes One Upland, a newly-developed, 262-unit luxury apartment community, and is within minutes of the Route 128 MBTA commuter rail and Amtrak train station. Newmark Grubb Knight Frank is the exclusive leasing agent for UPLAND. The project is expected to be complete in September 2016. A fly-through video of UPLAND may be viewed at

About Margulies Perruzzi Architects
Consistently ranked as one of Boston’s top architectural and interior design firms, Margulies Perruzzi Architects creates buildings and interiors for clients who value the quality of their workplace. The firm services the corporate, professional services, healthcare, science/technology, and real estate communities with a focus on sustainable design. MPA has designed high performance workspace for Iron Mountain, Zipcar, Boston Scientific, Philips, Cimpress/Vistaprint, Forrester Research, Hobbs Brook Management, and Reliant Medical Group. For more information, please visit

About Campanelli
Established in 1947, Campanelli is a third generation, full-service commercial real estate development and acquisition company with extensive experience in the industrial, office, medical office, warehouse/distribution, retail, educational and cold storage markets. Campanelli began building homes during WWII and transitioned from residential to commercial real estate in the 1960’s. The team, known for their seamless ability to work with their clients and act as the “real estate division” of a company, has developed 11 business parks in Massachusetts, over 20 million square feet across the nation and provided international development consulting and site selection services. The company’s signature capabilities include land development, design and build, redevelopment and value-added acquisitions. It is Campanelli’s all-encompassing and quality services that have led to its successful track record as a highly-regarded developer; from site selection, feasibility analysis, local, state and federal permitting, to architectural and engineering design, building construction and facilities and property management. For more information, visit our new website at

Media Contact:
Michele Spiewak
Rhino PR

By Rui Miguel Ribeiro.

May 13, 2016 – The MPA competition team is a fluid, flexible collection of people that want to keep expanding our design experience and building stronger relationships within the office. By entering competitions, we can work on project types we don’t typically get to – with people we don’t necessarily work with every day. The Northern Avenue Bridge Ideas competition immediately generated buzz around the office because everyone was familiar with the project and its history.

We started as a large group in our discussions and even took advantage of the warm weather to go visit the existing bridge at lunch time. Eventually, the team became Kelsey Bridge, John Greene, Josh LaBeau, Jon Neal, and me. At first, we each came up with our own ideas and presented to them to each other. While all very different on the surface, we identified the partial reuse of the existing bridge and connection to the water as common features that were important to us all. Through a few 3d models, sketches, and late nights, we simplified our concept and form into our final submission.

Using the existing bridge as inspiration, we began to focus on the central node as a historical center piece and decided to create a passive gallery around it. The lookout extends from there to provide additional views of the harbor and a timeline displaying the history of the Boston skyline. Lastly, we proposed an invitation of artists to reuse nonstructural portions of the existing bridge to populate a public sculpture garden that extends the length of the bridge. Over and around these programs is a continuous circulation path that provides connections between the greenway, harbor walk, and Children’s Wharf Park.

Our “thesis statement” for our presentation board was as follows:

“Intertwining the connection between History, Art, Engineering this bridge works to mend the urban tissue that seems disconnected between the two districts, the seaport and downtown. The design focuses on 4 main elements: Revealing, Recalling, Reconnecting, Reusing, to create an entirely new public space.”
Our board is below – click for a larger image, or download a full sized PDF here! Or, just scroll down for inline reading.

Bridging History: Through Art + Engineering

Intertwining the connection between History, Art, Engineering this bridge works to mend the urban tissue that seems disconnected between the two districts, the seaport and downtown. The design focuses on 4 main elements: Revealing, Recalling, Reconnecting, Reusing, to create an entirely new public space.

-REVEALING. The path peels back to reveal the structure of the old bridge, the reveals form circulation and act as destination points for seating and viewing. Allowing the viewer to pause and reflect.
-RECALLING. Positioned as a central focal point in the design, the drum is reminiscent of the old bridge, a void left after its removal. The circulation spirals around the drum, evoking the movement of the bridge, allowing the viewer to circumvent the drum. This works in combination with images and text recalling the engineering feature that once was.
-RECONNECTING. In order to mend the existing circulation, the bridge acts as an integral connection between the Harborwalk and the Greenway. Using a mixture of Soft scape and hardscape to blend the environment of the two paths, while the bridge tiers in elevation to allow for increased accessibility along the shores.
-REUSING. Repurposing what was to remain of the bridges truss system, it acts as a gateway from the historic downtown of the Boston, opening towards the constantly evolving seaport district. From what couldn’t be repurposed structurally is given to local artists to form into sculptures along the bridge path. Memorializing the materials that are interpreted into a contemporary form of art curated from the public.

History Diagram – The bridge takes a turn, hinging out from the drum, it slopes up to a viewing platform overlooking the Boston Harbor. Imprinted on the glass are a timeline of sketches that give a glimpse to the past, while remaining transparent to respect where it is today

GATEWAY – a portion of the historic Northern Avenue Bridge stands tall; repurposed as a sculptural gateway from downtown to the new bridge and reference to the scale and engineering of the time.

LOOKOUT – The lookout reaches toward the Atlantic, serving as a destination and area to view the Boston harbor both as it stands and as it has changed over the years via marked locations and etched skylines.

PATH- the connection serves as both destination and path. There are meandering and direct routes across to serve a variety of pedestrian traffic and activity, whether commuting or visiting.

GARDEN – the public space will provides a new gathering location for the expanding Seaport population as well as a sculpture park. Artists from near and far will be asked to display their sculptures made using portions of the Northern Avenue Bridge that are no longer used.

GLOW – the underside of the pedestrian bridge will light up to serve as a beacon in the channel and increase visibility. This creates a safer, more welcoming bridge that ensures this will be the preferred path to the seaport and proper extension of the greenway.

GALLERY – using the existing drum and putting the mechanics of the old bridge on display at the center, a destination is created. Here, historical drawings and information regarding Boston’s engineering history, including the Northern Avenue Bridge, will be on display on the glass walls of the passive gallery.

PORTAL- the tissue between the Fan Pier Park and the Children’s Wharf Park, the Portal continues the harbor walk and completes the Seaport waterfront. The floating level continues this connection and provides area for docking, recreation and circulation. Openings in the bridge allow light to penetrate and an aural connection to the activity above.