Occupying the full building in this Fort Point neighborhood let Zipcar put their brand on every part of the space.
The Zipcar “brand” has been incorporated into the design of the space, including large graphic displays and small scale references to the branding concept.
Throughout the project, sustainable design has been a focus, including new high-efficiency lighting, reclaimed wood paneling, and creative re-use of building elements.
After several years of steady growth in their Cambridge offices, Zipcar was ready for a change. Their HQ was arranged in several separated suites, causing them to feel disconnected from each other. Looking to unify all departments, Zipcar chose to move to a 46,000 sf converted warehouse in Boston’s Innovation District and to create the “Zipcar Building.”
The new Zipcar HQ was a great opportunity to re-imagine their office space as an entire community. The space has been designed as a flexible work environment to support the dynamic growth of the company. The project includes a new lobby with views directly into the company gathering area and living room, conference, and training space; individual and collaborative work areas; and dining areas.