Mill & Main was planned as a vibrant destination, drawing in both residents and workers. A beautiful courtyard connects two buildings to create a unified campus in a highly prized location.
After a major tenant moved out of the historic Clock Tower Place, the developer saw an opportunity to reinvigorate the mill building and create a new, 50-acre, mixed-use development with over 1.1 million square feet of office, retail, and open space (and plans for future adjacent residential developments).
MP’s master plan creates green spaces and sight lines to the pond. The plan envisioned boutique retail and galleries to activate the pedestrian level while visitors could stroll across a scenic boardwalk to an artisan brewpub. MP created the name Mill & Main as part of its concept to connect the old Mill building to Main Street in Maynard.
A contemporary and vibrant logo was created to help brand the property. To replace old and conflicting numbering systems, MP renumbered the buildings and significantly overhauled signage and wayfinding, including detailed kiosks that help visitors find their way.