The Council on International Educational Exchange (CIEE) has locations around the globe and uses this as an opportunity to make their environmental branding specific to the location. So it was no surprise that their new Boston location focuses on our culture and architectural language.
MP created a Boston-specific feel in a former rivet factory. The design of this brick and beam space includes both industrial and rustic elements reminiscent of this 1920s manufacturing building, informing current and future branding.
Building signage, internal and external, was carefully thought out to preserve historic significance while providing a more modern feel. Environmental branding inside reinforces CIEE’s corporate identity.