Boston Chamber of Commerce

Reflecting a new brand

Location

Boston, MA

Project Size

11,000 SF

About this Project

For over a century, The Greater Boston Chamber of Commerce has helped drive economic growth throughout the region while building a vibrant business community of 1,500 organizations of varying size and industry by offering strategic networking opportunities, public policy advocacy, and leadership development.

The GBCC was evaluating new office space and hired Margulies Perruzzi to assist them in weighing options for staying or relocating. A primary driver for new office space was the ability to host events in their own space and to offer touchdown workspace to their business members. The GBCC’s move dovetailed with their broader effort to reshape their image through the rollout of a new brand identity and website. The GBCC ultimately chose to relocate to a higher floor within their current building. The new space offers them increased natural light and sweeping views of the city.

The new workplace design offers the GBCC several advantages over their previous space, both for members and staff. GBCC staff can easily reconfigure the public event space to suit their event needs. By collapsing a glass wall, a corner conference room can be subdivided from the space. When an event is not in session, staff and GBCC members can use the dining area or soft-seating collaboration space. Telephone closets adjacent to the event space allow attendees to discretely step away and attend to pressing business. The furniture can be arranged for classroom style lectures, theater-style seating, or emptied for networking events.

In the office area, the GBCC’s purpose statement is prominently visible and strategically placed at a height visible above the cubicle walls. In their new space, staffers enjoy modern workstations, informal collaboration space, and sit-to-stand desks.

The GBCC’s new brand image is prominently featured throughout the new space through the incorporation of new video displays, brand colors, as well as mission, purpose, and logo wall graphics.