Retail financial services has undergone a complete transformation with the advent of digital customer access. Following the universal adoption of ATMs and then mobile apps, banks have all searched for the best way to maintain customer relationships, broaden their offerings, and enhance their connectivity to their customers. Branch banks have evolved into 3-D marketing tools, helping express each institution’s unique value proposition and culture.
As architects and designers, our task is to discover the best way to express each bank’s personality in a way that distinguishes it from the competition. Some tout their innovative technology, some their community involvement, others their unique financial instruments. Working hand-in-hand with marketing, HR, real estate/facilities, IT, and retail services we create environments that speak to the customers even in a highly volatile retail world.