The Chamber's workplace reflects their new brand, and includes flexible space for them to host public events.
For over a century, The Greater Boston Chamber of Commerce has helped drive economic growth throughout the region while building a vibrant business community of 1,500 organizations of varying size and industry by offering strategic networking opportunities, public policy advocacy, and leadership development.
The GBCC was evaluating new office space and hired Margulies Perruzzi Architects (MPA) to assist them in weighing options for staying or relocating. A primary driver for new office space was the ability to host their own events and offer touchdown workspace to their business members. The GBCC’s move dovetailed with the their broader effort to reshape their image through the rollout of a new brand identity and website. The GBCC ultimately chose to relocate to a higher floor within the same building. The new space offers them increased natural light and sweeping views of the city.
In the public event space, GBCC staff can flexibly reconfigure it to suit their event needs. By collapsing a glass wall, a corner conference room can be subdivided from the space. And when an event is not in session, staff and GBCC members can avail themselves of the dining area or soft-seating collaboration space above which the GBCC’s mission statement is proudly displayed. Telephone closets adjacent to the event space allow attendees to discretely step away and attend to pressing business.
In the office area, the GBCC’s purpose statement is prominently visible and strategically placed at a height visible above the cubicle walls. In their new space, staffers enjoy modernized cubes, informal collaboration space, and sit-to-stand desks.
The GBCC’s new brand image is prominently featured through the incorporation of new TV displays, brand colors, as well as mission, purpose, and logo wall graphics.
The furniture can be arranged for classroom style lectures, theater-style seating, or emptied for networking events.