Tell your story through your branded workspace.
“Expressing the brand via the physical workplace is an opportunity to reinforce company mission and culture. For companies with multiple locations, it is also a way to offer consistency across locations…” (2015/2016 Knoll Workplace Expert Interviews)
Restaurateurs, retailers, entertainers all recognize the obvious impact that physical surroundings have on the success of their operations, which is why the leadership of Starbucks, Bloomingdales, and Fenway Park, for example, all work so hard to make sure that their facilities and brand are in sync. In either a positive, neutral, or negative way, this is always true of the corporate workplace too. A message is delivered – to employees, vendors, customers, and to the public – about a company’s values. This represents an opportunity, if properly crafted, to use real estate to enhance a company’s “brand.”
The two main ways to enhance mission engagement are to craft an image and amplify brand recognition. (To read more, CLICK HERE to download the report as a PDF.)