Creating a unique identity is essential to communicating a company’s values or a building’s personality. The goal of “branding” a location is to establish in the minds of both users and visitors an appreciation for the qualities that drive its success.
How do we create a successful brand? By research, by listening, by understanding the marketplace, and by working with owners, tenants, brokers, and designers to discover ways of evoking appealing emotions.
Once we have a compelling theme, we look for ways to express it in wayfinding, signage, graphics, marketing materials, fonts, and materials. Successful branding requires coordination of all available elements to deliver a clear message and make the property stand above the rest.